If your app is able to sustain growth, the app store will reward you for that success. Thinking about app marketing? Read this: “ What is Mobile Content Marketing?”ĭownloads have an impact on an app’s search result ranking. Thinking about the visuals and branding within your app might seem like another task, but your team can easily include it in your marketing strategy. The overall user experience of your app will impact the retention rate of users. Either approach works just choose the one that fits the tone of your app. Some mobile apps use basic product screenshots, while others get creative and combine typography and rich visuals to connect with the audience. The meditation app Calm’s product shots are aesthetically pleasing, and they show exactly what the app does. If someone is on the hunt for an app in a competitive space, then app product shots and app iconswill influence what they choose to download. Relevant keywords will have your app rank higher and increase its discoverability for potential app users.įirst impressions matter, especially in the app store. Using relevant keywords in the title helps your app to rank for keywords that users are likely to be searching for. That’s why companies like Grokker and Asana Rebel have chosen more descriptive titles for their yoga apps:īoth include the words “yoga” and “fitness” in the name, rather than leaving them as “Asana Rebel” and “Grokker.”
Think of keywords your audience might use when looking for your app.įor example, the fitness app category is competitive, and it can be challenging to stand out. The name should also be relevant to what the app does. Try creating an app name that’s memorable and specific to your app. Apps with keywords in the title have a 10.3% higher ranking than apps without. Keywords in the app title and app descriptionīe sure to include the importance of keywords in app store ranking factors.Īccording to MobileDevHQ (now TUNE), putting keywords in the app name has a major impact on app store search rankings.
APP STORE DOWNLOAD RANKINGS ANDROID
There are four elements that determine how well you rank in both Apple and Android app searches within the Google Play store: One of the most effective ways to get app downloads after launch is through app store optimization (ASO). Understand the Factors That Impact Your Ranking Hire a mobile app development company today to bring more value to the iOS app store.
APP STORE DOWNLOAD RANKINGS HOW TO
Understanding how to rank in the app store is an important factor in app development and promotion (after creating a great product).įirst, learn the app store ranking system, then choose relevant keywords.
These numbers show just how many people use the app store – and how many dollars go through it.
In 2021, over 230 billion apps were downloaded worldwide. People search the app store for the apps they need every day.